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Money For Nothing: Behind the Business of Pop Music

By admin on Thursday, January 5th, 2012 | No Comments

www.mediaed.org Of all mass cultural forms, popular music has historically been characterized by the greatest independence for artists and allowing access to a broader diversity of voices. However, in the contemporary period, this independence is being threatened by a shrinking number of record companies, the centralization of radio ownership and playlists, and the increasing integration [...]

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Marketing: Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

By admin on Sunday, October 30th, 2011 | No Comments

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships List Price: $27.95 List Price: $27.95 Your Price: $14.92- The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, [...]

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Social Media: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

By admin on Saturday, October 29th, 2011 | No Comments

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution List Price: $24.95 List Price: $24.95 Your Price: – It’s a new era of business and consumerism—and you play a role in defining itToday’s biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End [...]

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